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Alice Lieutier avatar

Designing for play
in the middle of
ordinary life.

Hi, I'm Alice Lieutier.

Play is essential.

Playfulness is what gets us out of our comfort zone, trying new things and learning new skills.

I began my career as a Software Engineer—including three years at Facebook—where I became a resourceful problem-solver and a clear communicator, unafraid of complexity or difficult conversations. But my real interests were always human ones: how people learn, collaborate, and create together.

This led me to Makers, Europe’s first coding bootcamp, where I trained thousands of career changers to become software engineers. There, I learned how to craft learning environments that encourage exploration, awaken curiosity, and support a genuine growth mindset. I also guided project teams through conflict, pressure, and transformation.

As Head of Coaching in 2020, I led a world-class coaching team through the upheaval of hybrid education. We built a remote culture rooted in trust, care, and experimentation—one that kept people connected to their work and to each other.

In 2025 I completed a master's degree in designing education at Goldsmiths, shifting my design practice toward a broader horizon: creating the conditions that let people play, feel, learn, and grow.

Today, I build adventure playgrounds with Apes, combining my problem-solving and leadership skills with my educational convictions and love for play.

Alongside this, I take on side projects with organisations who want to bring more playfulness, humanity, and emotional freedom into their culture — whether through design, facilitation, or consulting.

I’m also the creator of I Cried Here, a project born during my master’s that explores public vulnerability, emotional trace-making, and the design of social permission.

If you want to collaborate on bringing more play into your team, culture, or space, I’d love to hear from you.

Coaching

I continue to take on a small number of coaching clients. If you’re interested, send me an email.

Want to see more?

Alice is a wonderful, smart, clearheaded & emotionally intelligent coach. I've found that she straddles the line between being rational/ logical and deeply understanding and emotionally aware. She's open and honest, and has an amazing way of tapping into what you're experiencing and working with you to disentangle it all and gain clarity. She's also a lot of fun, non-judgemental, and a really interesting person with a lot of insight!

Miri, coaching client

ALL of Alice's workshops were incredible. She really clears things up, and speaks with such precision that allows people to understand. I'm very very grateful that she was one of my coaches.

Makers Student

Alice has a vision for what education could be, if it wasn't bound by dogmatic thinking and a lack of imagination. She brings a more empathetic, compassionate, and human way of learning, which encourages individualism and passion in the topics she teaches. She is intelligent, kind and thoughtful, and brings the best out of the people she works with.

John, Coach at Makers

I want to say thank you. I have learned the most from you, and your style of teaching - leading without directing - has me feel empowered. Your feedback is always clear, simple and accessible; this is harder to do than it sounds and I appreciate the effort taken. You're a great coach.

Makers student